Frequently Asked Questions

How can my company benefit from ovalogo's fading ovals?

Thank you for your interest in OVALOGO. We will custom fit an oval onto your existing design, or create an entirely new logo, depending upon your needs.

Our logos have been proven to increase customer base, particularly the younger demographic, the most important consumers of today. A logo revitalization is more cost effective than a floor-up design and retains customer familiarity with the old logo. Post-revitalization studies have shown that adding a simple oval to a text logo, or to an existing logo, can increase ID familiarization with customers, equal to an advertising campaign costing many times more. Our track record is proven, and it shows: just look at all of our happy customers in the oval pages, organized by oval type.

What is the history of ovalogo?

Ovalogo began in the late 20's, doing logos for companies such as FORD and others.

At what point does a Classic Angle Fade become a Long Axis Fade?

The border isn't always as clear as we would like it to be. The problem happens when a client either does not want their Long Axis Fade logo to be canted at 45° and at the same time the Angle of Offset is not 90°. or when a Classic Angle Fade is canted, and the Angle of Offset is very shallow. These two result in very similar results that can be difficult to classify. In these situations, we recommend that you speak with one of our Oval Scientists. Because of these and other problems, Ovalogo always strongly recommends that companies stick to the standards. They have been developed through years of demographic testing and market analysis. Look through our designs, and you will agree, the comapnies that insisted on bending the standards, usually come out looking wrong.